Heroic from Heroiu
My name is Sebastian Heroiu and I have 30 years of design expertise, spanning media, culture, tech, public services, education, finance, FCMG and retail.
I have 10 years of design leadership experience managing teams at the BBC, John Lewis and Macmillan Cancer Support.
Services
I can work solo, embedded, fractional or curating a project team for specific briefs, drawing from my worldwide network of designers, illustrators, copywriters, typeface artists, developers, photographers and performing talent.
Brand
Developing brands through a deeper
understanding of audiences and markets, distinctive positioning and impactful identity systems.
Brand strategy and design
Logo design
Graphic design
Product
Designing mission-led products and services that respond to people’s needs and help organisations grow
Product Design
Design Research
Service Design
Product Management
Content strategy
Social strategy
Campaign
Creating and producing campaigns that drive awareness or growth, engaging audiences across all media
Campaigns: digital, social, print,
Experiential and events
Clients
Public service
National Rail
NHS
Culture
ESPI
Oommoo
Tech
Facebook
Garmin
FCMG
Gaia Pulses
KFC/Pizza Hut
Education
Open University
Delta
Startups
Airportr
Constellation
Latest work
Gaia Pulses
Redesigned the packaging for a startup offering Greek recipe lunch boxes. The new look and feel was more distinctive and it helped reposition the brand as an upmarket produce, opening new opportunities in the supermarket distribution space.
Oommoo
Brought UX methods to a startup helping audiences find theatre shows with a strong focus on unheard global voices. The improvements in discoverability led to higher engagement and more bookings.
Constellation
I offered a quick-turnaround approach with a brand-pack delivered in two weeks, covering positioning, logo and stationery design. This enabled them to reach out two more categories of buyers and build trust when interacting with partner organisations.