Brand
Developing brands through a deeper understanding of audiences and markets, distinctive positioning and impactful identity systems.
Start
“I don’t have a brand yet”
• Brand strategy mini sprint
• Logo design
• Typography
• Tone of voice
• Imagery
• Basic styleguide
Evolve
“I have a brand, but it looks or sounds dated”
• Brand strategy mini sprint
• Logo or package design refresh
• Typography refresh
• Tone of voice refresh
• Imagery and styleguide refresh
Grow
“My brand needs to work across more people, channels and materials”
• Everything Evolve, plus:
• Brand strategy sprint
• Brand blueprint
• New templates (presentations, social,
stationery)
Scale
“I run several programmes, products or services under one organisation”
• Everything in Grow, plus:
• Extended brand blueprint
• Sub-brand system: how each programme or service relates to the main brand
Product
Designing mission-led products and services that respond to people’s needs and help organisations grow.
Start
“I don’t have a website or app yet”
• Product discovery sprint (who it’s for, the problem, what to build first)
• Key user journeys and screen flows
• Clickable prototype
• Testing with a small group of users
• Design handover for the first version
Evolve
“I have a product or service, but it needs improvement”
• UX audit of what exists today
• User research (interviews and usability testing)
• Prioritised list of improvements
• Redesign of the key journeys
• Updated prototype and design handover
Grow
“My product or service needs to mature”
• Everything in Evolve, plus:
• Service blueprint (how the user-facing and behind-the-scenes parts fit together)
• Design system (reusable components and guidelines)
• Product roadmap and backlog support
• Regular research cycle
Scale
“My products, services, platforms and organisation need to scale”
• Everything in Grow, plus:
• Product and platform design strategy across the portfolio
• Design system extended across products
• Product management and design operations support
• Ongoing research programme
Campaign
Creating and producing campaigns that drive awareness or growth, engaging audiences across all media.
Start
“People don’t know of us yet”
• Campaign strategy mini sprint (audience, message, channels)
• Launch campaign concept
• Core assets (social and graphic)
• Three-month content plan
Evolve
“We need to reach more people”
• Audit of current communications and channels
• Audience and message refresh
• Campaign concept
• Content and social strategy
• Campaign assets
Grow
“We need to reach more people everywhere”
• Everything in Evolve, plus:
• Always-on communications strategy and calendar
• Variations by market and channel
• Campaign toolkit and templates for internal teams
• Regular reporting rhythm
Scale
“We need to a have continuous programme of comms across products, services, channels and markets.”
• Everything in Grow, plus:
• Always-on communications strategy and calendar
• Variations by market and channel
• Campaign toolkit and templates for internal teams
• Regular reporting rhythm